For restaurant founders looking for investors in Saudi Arabia
Saudi investors hear restaurant ideas every week. They back the ones with numbers that hold.
Our founder raised AED 60 million in four rounds on studies he prepared himself. We prepare your study and tell you first whether you are ready: Go, Go with Conditions, or Don’t Go.
Fifteen minutes with the founder, no obligation. Studies at one fixed, published price from USD 999, about SAR 3,750.
Every study ends in one word.
No vague reports and no flattery. When the numbers say no, we say it plainly, before the market says it for you after the lease is signed.
What the study does for you
Six questions a Saudi investor will ask, answered on paper.
See yourself here? This was built for you.
Pick your situation and watch its film in under a minute.
What you receive
Not paper for a drawer. A financial model you open and test yourself.
These are pages from a real study, published in full. They are not marketing mock-ups.
- Sales forecast day by day: seats, turns, average spend.
- Capital required line by line, with break-even and payback.
- Five years of profit and loss, tested against the worst cases.
- The verdict, with next steps and the Thesis that explains the logic behind every number.
A real feasibility study: look through six pages
Tap any page to enlarge it.
The same mistake, at two prices.
Three steps, and it starts with a call.
The Verdict
For food trucks, kiosks, delivery-only cloud kitchens and small quick-service outlets.
About SAR 3,750
Delivered in three working days
Order the Verdict Or talk to Ralph firstThe Proof
For full restaurants and cafés, one location. A complete financial model to put in front of a partner or a lender.
About SAR 7,500
Delivered in seven working days
Order the Proof Or talk to Ralph first
“I opened my first restaurant at fifteen. Three hundred projects and six Gulf markets later, I know where the mistakes hide. I want you to see them on paper, not in your bank account.”Ralph Homer, Founder and CEO, Praxis Model
Ran restaurants and a consultancy turning over AED 150 to 180 million a yearProjects in all six Gulf markets50 years of life in the Gulf
AED 60 million raised for his own ventures in four rounds in under two years: 80% from investors and 20% from financial institutions. All of it on financial studies and business plans he prepared himself.
And if the numbers say no? Ralph sits with you and shows you what has to change: the size, the location, the rent, the concept or the budget. With us, a no is advice. It is not the end of the road.
We do not introduce investors. We prepare what they ask to see.
This is not an investment platform or a brokerage, and nothing here is a promise of funding. We prepare the financial study that sits behind a serious conversation with an investor. The introductions are yours to make.
How restaurant investment usually works in the Gulf
Much restaurant money in the Gulf is private: a family, a business owner, a group that already holds property or other companies. These investors often decide on trust and on a short, clear set of numbers. They rarely read a fifty-page document. They read one page that says how much, for what, and when it returns, and then they test whether the founder can defend it.
| What they test | How they test it |
|---|---|
| Your sales | They ask how many guests a day, at what average spend, and compare it with places they know. |
| Your rent | They ask what share of sales it takes. |
| Your payback | They ask for the month, then ask what happens in a slow year. |
| You | They ask what you have put in, and what you will do if it goes wrong. |
Build the forecast in riyals, for the city you are in
A study built for another market does not travel. Rents, wages, spending habits and trading hours differ between Riyadh, Jeddah and the Eastern Province, and they differ again from Dubai. An investor who knows the city will notice within minutes if the numbers were borrowed from somewhere else. Every Praxis study is built on the currency, costs and habits of its own market.
The record behind the method
Ralph Homer, the founder of Praxis Model, raised AED 60 million for his own ventures in four rounds in under two years: 80% from investors and 20% from financial institutions, on financial studies and business plans he prepared himself. He has worked on more than 300 restaurant projects across the six Gulf markets.
We prepare your study in riyals, in seven working days.
Book a free consultationWhat does it cost?
At Praxis Model the price is fixed and published. It does not change from client to client:
| Study | Price | Delivery |
|---|---|---|
| The Verdict, for small formats | USD 999, about SAR 3,750 | Three working days |
| The Proof, one location | USD 1,999, about SAR 7,500 | Seven working days |
| The Proof, two locations | USD 2,999, about SAR 11,250 | Seven working days |
Timing runs from your completed questionnaire. SAR figures are approximate at 3.75 to the dollar. The Verdict is a full study with real numbers; it costs less because it is built for small formats.
If you will show the project to a partner, a committee, a bank or an investor, add the Investor Edition: your own study, bound as a catalogue made to be presented, for USD 499 more. It is optional and available with any study.
Where we work
Praxis Model prepares feasibility studies for restaurants and food businesses in all six Gulf countries: the United Arab Emirates (Dubai and Abu Dhabi), Saudi Arabia (Riyadh and Jeddah), Qatar, Kuwait, Bahrain and Oman. Every study is built on the local currency, rents and costs. See how we work in Saudi Arabia.
Common questions
Can you connect me with investors in Saudi Arabia?
No. We do not broker funding or make introductions, and we do not promise any investment. Our service is preparing the study and explaining it to you.
Do you work in Arabic?
Yes. We work in Arabic, English and Russian, and your study is delivered in your language.
Is the study useful if I have not found a location yet?
A study needs a real or realistic site, because rent and footfall drive the result. If you are choosing between sites, the Proof for two locations compares them with the same model.
Do you study every kind of business?
No. We work only on restaurants, cafés, cloud kitchens, food trucks and other hospitality concepts, in the six Gulf markets.
What does a study cost and how long does it take?
The price is fixed and published. The Verdict is USD 999 and is delivered in three working days. The Proof is USD 1,999 for one location and is delivered in seven working days. Timing runs from your completed questionnaire.
Which countries do you cover?
The six Gulf markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Every study is built on the currency, costs and habits of its own market.
Can I talk to someone before I order?
Yes. Book a free 15-minute consultation with the founder, or message us on WhatsApp. No obligation.
What if the study says Don’t Go?
That is the most valuable answer you can get. A no on paper keeps your capital whole, and it shows you which number has to change before the concept can work.
Make every mistake on paper.
Never with your money.
Talk to the founder for fifteen minutes, free, and find out where to start.